The need to reach consumers directly is more important than ever! Now’s the time to get your products on TV. Watch the video clip below to see how we can help set you apart from your competition and help you increase your sales.
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Do You Know Your Real CPM? (Cost per Motor-Head): How to figure advertising cost per thousand is a white paper from Frank McGonagle.
From the article:
When I talk with automotive and performance company executives, they can tell me to the penny what it costs to buy material used in the production of their products. It always surprises me that when I talk to these same executives about advertising costs, many have little awareness of what their company is spending, even though they may be laying out hundreds of thousands of dollars—or even millions—per year.
Measuring media costs doesnʼt take a Ouija Board. It does take asking a couple of specific questions:
• Who is Your TARGET AUDIENCE?
• Who are most likely to specify, by brand, the kind of products you sell?The next step is to develop a description, or profile, of the typical consumer who buys your products.
Download the white paper here.
Frank McGonagle, CEO of Brenton Productions, Inc., has over forty years of marketing experience. For 25 years he managed the marketing communications program for Honeywellʼs automotive division (Fram, Bendix and Autolite). He directed the Fram brand entry into consumer advertising with the famous television advertising campaign for Fram oil filters with the slogan, “You can pay me now…or you can pay me later!”
Frank is also a seasoned marketer of television broadcast properties, including: Two Guys Garage, Truck Universe and Hi Rev Tuners for SPEED channel, as well as Shadetree Mechanic and Crank & Chrome that ran for ten years on SPIKE (formerly TNN.)
Frank was also responsible for the creation, production and networking arrangements for The Hidden Heroes of Racing; a top rated automotive series on TNN. His television production experience began in 1964 when he launched Fram oil filters into the television medium using a series of auto races produced and syndicated by Triangle Films. He has over 35 years of executive production experience. This includes the production of hundreds of television commercials and industrial films.
His former business affiliations include six years of consumer marketing management at Hallmark Cards as well as account executive on the Plymouth automobile account for the N.W. Ayer advertising agency. He also worked in merchandising and marketing management for Hunt Foods.
Swansea, MA Brenton Productions, Inc., producers of Two Guys Garage on SPEED, is on a mission—show viewers how to build a safe, road-worthy “Rat Rod.”
Originally a counter-reaction to the 1950s hot rod, “rat rods” were meant to loosely imitate in form and function, the “traditional” hot rods of the era. In the early days of hot rodding everything was adapted to the needs of the builder. Parts were salvaged from just about anything that worked. The idea of the rat rod was that it gave you permission to express yourself, and do so very cheaply. Safety was not necessarily on the list of “must haves.”
With the first airings of the series beginning in early October, Sam Memmolo and Bryan Fuller will begin work on a 1928 Ford Model A hot rod body, with the focus on safety and road-worthiness as a priority.
“Rat Rods can be a fun and a less expensive way to get involved in the street rod and hot rod hobby”, Sam Memmolo, host and master mechanic explains. “But building a car that is dangerous or uses components that pose a safety hazard is not acceptable. Popularity is growing on these rides and we owe it to ourselves, the industry and the next generation, to create, not only rolling works of art, but safe cars that will foster the hobby—not set it back.”
The Two Guys Garage team will take the Model A and build up from the chassis (front and rear), the suspension, engine, and driveline. Episodes will show installation of steering, gauges and wiring and fabrication of exhaust system. Host’s, Memmolo and Fuller will show viewers the proper way to install and plumb a hydraulic brake system, ending up with a competent and road worthy car.
“The Two Guys Garage team is working together with clients to create a project that is fun, informative and above all, safe,” Memmolo went on to say. “It’s up to everyone in the hobby to make it the best that it can be so that our kids have a solid legacy to build on.”
Brenton Productions has been producing automotive how-to television since 1992, providing automotive enthusiasts, as well as trade professionals, with performance, accessory and how-to information. During their 16-year history, Brenton Productions has partnered with over 500 clients and produced five successful automotive television series offering affordable product placement that enables businesses both large and small to market their products inside their shows. www.BrentonTV.com
Swansea MA Brenton Productions, Inc., long-time producers of Two Guys Garage and TRUCK U on SPEED, are once again gearing up to produce an informative and entertaining special during SEMA week in Las Vegas, November 4th through the 7th.
The hour long special will cover featured exhibition areas of both the SEMA and AAPEX shows, giving home viewers a glimpse inside the automotive aftermarket industry’s largest trade show. The hosts of Two Guys (Sam Memmolo and Bryan Fuller) and TRUCK U (Matt Steele and Bruno Massel), as well as Jessie Combs, will host the special that will air on SPEED in late 2008 or early 2009.
“The annual SEMA Show in Las Vegas is like none other; the sheer size, scale and scope of the event is simply overwhelming,” commented SPEED’s VP of Programming Robert Ecker. “To convey even a sampling of all it has to offer within the confines on an hour-long special is a daunting task, but for those who cannot make the trip in person, this is as close as they could hope to come.”
“Enthusiasts crave the innovative designs and technology that are unveiled at the annual sema show”, Peter MacGillivray, SEMA VP of events and communications conveyed. “We’re excited to have the support from Brenton Productions and SPEED in showcasing the SEMA industry to millions of viewers.”
Just as last year, Brenton will have key sponsor support. Sponsors include, DupliColor, Line-X, and Optima Batteries, to name a few.
“The Dupli-Color brand and Two Guys Garage have had a great relationship through the years,” Steve Spirko, Senior Product Manager for the Dupli-Color brand commented. “We always look forward to the SEMA/AAPEX show interview because it gives us a jump-start in promoting new products. The show
has been great for our highly successful Paint Shop line, which we launched with the help of Two Guys Garage, showing the DIYer how to paint—from prep through to the finishing steps.
Brenton Productions has been producing automotive how-to television since 1992, providing automotive enthusiasts, as well as trade professionals, with performance, accessory and how-to information. During their 16-year history, Brenton Productions has partnered with over 500 clients and produced five successful automotive television series offering affordable product placement that enables businesses both large and small to market their products inside their shows. www.BrentonTV.com
About SPEED
SPEED is the nation’s first and foremost cable television network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 78 million homes in North America, SPEED is among the fastest-growing sports cable networks in the country and, the home to NASCAR on SPEED and an industry leader in interactive TV, video on demand, mobile initiatives and broadband services. For more information, please visit SPEEDtv.com, the online motor sports authority.
Check out the Two Guys Garage RAT ROD Project Vehicle! Sam & Bryan are fabricating a 1928 Ford Model “A” Coupe into a safe, roadworthy, respectable vehicle.
Want in on this project?
Call us at 800-572-7798 for more info, or email us!