Love What You Do?

Full disclosure. I was not a car person, until I got here. I joined the Brenton Productions team just before the SEMA Show two years ago. What an introduction to the business! Over 2,000 of the industry’s best purveyors of automotive aftermarket parts and accessories...

How did we become Car Guys anyway?

  How did we become Car Guys anyway? By Arthur Irwin   How did we become backyard mechanics, racers, hot rodders and all around, dyed in the wool Car Guys anyway? Some of us starting going to the track as kids, like myself, helping my dad compete at the local track....

Two Smart Guys

Two Smart Guys By Ron Winter   Television personalities have a huge impact on program success, regardless of the subject matter. Some programs have hosts that read scripts off a teleprompter. For them they’re just words on a screen devoid of any knowledge or passion...

Consider All Metrics

CONSIDER ALL METRICS WHEN WEIGHING TELEVISON ADVERTISING   There are so many claims today on how the use of video based advertising is going to make your product a star. In some cases, that claim is very true, at least to the sense that for a reasonable investment,...

The Double Life of a Car Person

As a life long car person myself I’ve been able to push my career in the direction of all things automotive. So when there’s a car show or race I really want to go to I can always say “It’s for work” or “I hate I’m going to miss it but I have to...