Jim Cozzie

Skills That Are Leaving Us….

SKILLS THAT ARE LEAVING US   I often wonder about the curriculums being taught in schools today. It has become clear to me that many of the basic skills all functioning, contributing to society humans needed to be part of everyday life.   Handwriting a thank you note...

Consider All Metrics

CONSIDER ALL METRICS WHEN WEIGHING TELEVISON ADVERTISING   There are so many claims today on how the use of video based advertising is going to make your product a star. In some cases, that claim is very true, at least to the sense that for a reasonable investment,...