Efficiently Reach Millions of Targeted Impressions
Brenton’s amplified social media programs efficiently deliver MILLIONS of impressions to a highly targeted audience of DIYers and automotive enthusiasts.
Our TV programs are available on:
- MotorTrendTV (65 million households)
- Discovery+ and HBO Max (128 million global subscribers) as well as other streaming platforms
- FAST (free ad-supported streaming television), the fastest-growing type of streaming service, which includes platforms like Speedvision, Pluto TV, Tubi, and Xumo Play
Our audience is:
- 83% male
- Owns multiple vehicles, including trucks, Jeeps, and classic cars
- Performs their own maintenance and upgrades
Our social media content has a highly engaged audience (3x the industry average).
What does a high engagement rate mean?
- High engagement means the audience is connecting with the content through likes, comments, shares, clicks, and other interactions.
- High engagement tells us that the content resonates with the audience; it’s relatable, memorable, and helpful.
- A highly engaged audience is more likely to take the next step to learn about or purchase a brand or product that’s featured in the content.
- Here’s how engagement rates are calculated.
Brenton’s social media content highly engages audiences, consistently delivering over 3 times the average automotive industry engagement rate.
- The average engagement rate for Auto/Vehicle content is about 2% (2.35% on Instagram, 2.02% on TikTok, 0.25% on Facebook, according to a Sprout Social report)
- Brenton’s social media content typically sees engagement rates of 6% across Instagram, TikTok, and Facebook.
Efficiently Reach Millions of Targeted Impressions
Brenton’s amplified social media programs efficiently deliver MILLIONS of impressions to a highly targeted audience of DIYers and automotive enthusiasts.
Our TV programs are available on:
- MotorTrendTV (65 million households)
- Discovery+ and Max (128 million subscribers) as well as other streaming platforms
- FAST (free ad-supported streaming television), the fastest-growing type of streaming service, which includes platforms like Speedvision, Pluto TV, Tubi, and Xumo Play
Our audience is:
- 83% male
- Owns multiple vehicles, including trucks, Jeeps, and classic cars
- Performs their own maintenance and upgrades
Our social media content has a highly engaged audience (3x the industry average).
What does a high engagement rate mean?
- High engagement means the audience is connecting with the content through likes, comments, shares, clicks, and other interactions.
- High engagement tells us that the content resonates with the audience; it’s relatable, memorable, and helpful.
- A highly engaged audience is more likely to take the next step to learn about or purchase a brand or product that’s featured in the content.
- Here’s how engagement rates are calculated.
Brenton’s social media content highly engages audiences, consistently delivering over 3 times the average automotive industry engagement rate.
LINEAR AND STREAMING TV
Powerful reach and credibility
DIGITAL AND SOCIAL MEDIA
Highly targeted, measurable impact
PODCASTING
Loyal and engaged audience environment
LINEAR AND STREAMING TV
Powerful reach and credibility
DIGITAL AND SOCIAL MEDIA
Highly targeted, measurable impact
PODCASTING
Loyal and engaged audience environment
Automotive Content Delivered to Your Target Audience:
83% Male Viewership
Our audience leans heavily male, and over 50% of our audience is 18-54 years old.
63% Own 3 or More Vehicles
Most of our viewers own multiple vehicles, including cars, trucks, classics, Jeeps and SUVs.
78% Perform Automotive DIY
Our audience performs maintenance and upgrades on their own vehicles.
75% Watch Our Shows Monthly
Most of our viewers say they watch at least once a month. 47% say they watch every week.
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