Efficiently Reach Millions
of Targeted Impressions
Brenton’s mixed media content suites efficiently deliver MILLIONS of impressions
to a highly targeted audience of DIYers and automotive enthusiasts.
Automotive Content Delivered to Your Target Audience:
Heavily Male Viewership
83% of our TV show viewers are male, while our social and digital content captures a 90-97% male audience.
63% Own 3 or More Vehicles
Most of our viewers own multiple vehicles, including cars, trucks, classics, Jeeps and SUVs.
78% Perform Automotive DIY
Our audience performs maintenance and upgrades on their own vehicles.
75% Watch Our Shows Monthly
Most of our viewers say they watch at least once a month. 47% say they watch every week.
Key Age Groups: 25-54
First tier: 35-44 year olds (higher-income power-users)
Second tier: 25-34 year olds (aspirational, next-generation consumers)
US Regions & Cities Steeped in Auto Culture
The Sun Belt: Phoenix, Houston, San Antonio, and Los Angeles
The Rockies/Midwest: Denver, Chicago
LINEAR AND STREAMING TV
Powerful reach and credibility
DIGITAL AND SOCIAL MEDIA
Highly targeted, measurable impact
PODCASTING
Loyal and engaged audience environment
Our TV Programs are available on:
- Discovery Turbo (65 million households)
- Discovery+ and HBO Max (128 million global subscribers) as well as other streaming platforms
- FAST (free ad-supported streaming television), the fastest-growing type of streaming service, which includes platforms like Speedvision, Pluto TV, Tubi, and Xumo Play
Our social media content has a highly engaged audience (3x the industry average).
What does a high engagement rate mean?
- High engagement means the audience is connecting with the content through likes, comments, shares, clicks, and other interactions.
- High engagement tells us that the content resonates with the audience; it’s relatable, memorable, and helpful.
- A highly engaged audience is more likely to take the next step to learn about or purchase a brand or product that’s featured in the content.
Here’s how engagement rates are calculated.
Brenton’s social media content highly engages audiences, consistently delivering over 3 times the average automotive industry engagement rate.
- The average engagement rate for Auto/Vehicle content is about 2% (2.35% on Instagram, 2.02% on TikTok, 0.25% on Facebook, according to a Sprout Social report)
- Brenton’s social media content typically sees engagement rates of 6% across Instagram, TikTok, and Facebook.
From Our Clients
The exposure Brenton provides us has been amazing. You guys do a great job for us and have been instrumental in helping Crown Performance grow.
We’re committed to creating success stories.
Let’s tell yours.
Get in touch with us to collaborate on compelling automotive content featuring your brand!