Brand Integration – A Proven Commodity:
For more than 30 years, expert marketing consultants such as Nielsen and Joyce Julius have worked with their clients to measure the value of brand integrations and product placement, using “grading” methodologies based on factors such as…
- Size: How big was the product during the exposure?
- Location: Was it centered on the screen?
- Frequency: How many times will it be seen?
- Duration: How long was the exposure?
- Clutter: How many other products were visible?
- Verbal: Features and Benefits or just a logo?Our Tech Tips deliver high grades versus all of these criteria by making your products the hero of the story!
MotorTrend Network is the only national television network devoted to the auto enthusiast, and we make your brand part of the story so that nothing can come between you and your customers. As a content supplier to MotorTrend, our shows live in the MotorTrend library and are available for streaming across various digital platforms.