From Pickups to SUVs, Jeeps to ATVs, Truck U is THE go-to show for fans of all things trucks and off-road. Hosts Bruno Massel and Matt Steele immerse viewers in every aspect of the do-it-yourself lifestyle, from routine truck maintenance to complex engine modifications and full-on vehicle builds.
Matt has been hosting motorsports events for more than 20 years — everything from local mud-bog races to Monster Jam events – in front of sold-out stadiums of 70,000 fans. In addition to hosting Truck U, Matt is a hugely successful entrepreneur and owner of Trucks Gone Wild, the worldwide leader in Mud Themed Off Road Entertainment. It’s safe to say that Matt’s entire life is, has been, and always will be all about trucks!
After graduating with a BBA from the University of Iowa, Bruno began tinkering in the family drag racing business. In his first full season on the IHRA National Tour, Bruno wheeled his six-second, 200 MPH Top Dragster within two rounds of winning the National Championship. In 2001 he made the transition to television commentator for the IHRA racing series. His knowledge of the motorsports industry and winning record as a two-time NHRA World Champion has propelled him to a full-time career as an in-demand television host covering various forms of racing and automotive-themed programming.
Have your product installed and discussed by our skilled hosts.
Extended sequence featuring your product being installed on a project vehicle by show hosts.
Demonstration of your product being used as the solution to a problem.
Our expert hosts showcase your product and highlight its biggest benefits.
CALL TO ACTION
From in the studio… to off the grid… when the work is done, it’s time for fun.
Completed vehicle is put through its paces in a real-world environment.
TAKIN’ IT TO THE STREETS
On location in the truck universe!