Efficiently Reach Millions of Targeted Impressions

Brenton’s amplified social media programs efficiently deliver MILLIONS of impressions to a highly targeted audience of DIYers and automotive enthusiasts.

Our TV programs are available on:

MotorTrendTV (73 million households)
Discovery+ and Max (110.5 million subscribers) as well as other streaming platforms
FAST (free ad-supported streaming television), the fastest-growing type of streaming service, which includes platforms like Speedvision, Pluto TV, Tubi, and Xumo Play

Our audience is:

84% male
Owns multiple vehicles, including trucks, Jeeps, and classic cars
Performs their own maintenance and upgrades

Our social media content has a highly engaged audience (3x the industry average).

What does a high engagement rate mean?

High engagement means the audience is connecting with the content through likes, comments, shares, clicks, and other interactions.
High engagement tells us that the content resonates with the audience; it’s relatable, memorable, and helpful.
A highly engaged audience is more likely to take the next step to learn about or purchase a brand or product that’s featured in the content.
Here’s how engagement rates are calculated.

Brenton’s social media content highly engages audiences, consistently delivering over 3 times the average automotive industry engagement rate.

The average engagement rate for Auto/Vehicle content is about 2% (2.35% on Instagram, 2.02% on TikTok, 0.25% on Facebook, according to a Sprout Social report)
Brenton’s social media content typically sees engagement rates of 6% across Instagram, TikTok, and Facebook.