Originally stationed on the reef in the 1850s, the Brenton Reef Lightship guided sailors of vessels both large and small safely into Narragansett Bay. To Frank, the lightship is the perfect symbol of the vision of our business – to help automotive aftermarket brands successfully navigate the hidden obstacles and challenges of television advertising and product integration to reach their maximum target audience.
Lighting the Way
Frank was certain that well-produced TV with authentic content and trusted expert hosts would provide aftermarket brands with an ideal harbor for branded entertainment programs. With this mission in mind, Brenton partnered with TNN to develop Shadetree Mechanic – the first automotive how-to TV show with products and brands integrated into the storyline. This series was reimagined as Crank & Chrome, and again as Two Guys Garage when it found a home on SPEED Channel, which was introduced by FOX in the early 2000s as a dedicated automotive network.
Noticing a rising market in trucks, Jeeps, ATVs, and UTVs, Brenton Productions developed a new series for SPEED called Truck Universe, or as it would later become known, Truck U. Not only did this TV series speak to a quickly growing subculture of automotive enthusiasts, but it provided new marketing solutions to brands that made parts and products specifically for niche applications like diesel trucks and off-road vehicles.
For over a decade, Brenton Productions has also produced a one-hour special covering the SEMA Show – the premier automotive aftermarket event, held in Las Vegas each year and only accessible to trade professionals. In addition to bringing this world-class event into the living rooms of the general public, Brenton Productions provides automotive brands the opportunity to grow their SEMA audience to include not just the thousands attending the event, but the millions who wish they were there.