As a how-to show dedicated exclusively to trucks, 4x4s and SUVs, Truck U finds monster-truck expert Matt Steele and master mechanic Bruno Massel tackling hands-on projects from DIY maintenance on pickups and SUVs, to serious off-road performance upgrades on Jeeps and ATVs. Matt and Bruno bring humor and fun to the shop, while sharing useful how-to tips on everything from custom paint jobs to metal fabrication.

Airs weekends on MOTORTREND, check local listings for times.

2018 LTAA Influencer of the Year

Truck U, Matt Steele and Bruno Massel Honored as LTAA’s “Influencers of the Year”

 

Meet The Hosts

Matt Steele

Matt has been hosting motorsports events for more than 20 years — everything from local mud-bog races to Monster Jam events – in front of sold-out stadiums of 70,000 fans. In addition to hosting Truck U, Matt is a hugely successful entrepreneur and owner of Trucks Gone Wild, the worldwide leader in Mud Themed Off Road Entertainment. It’s safe to say that Matt’s entire life is, has been, and always will be all about trucks!

Bruno Massel

In his first full season on the IHRA National Tour, Bruno wheeled his six-second, 200 MPH Top Dragster within two rounds of winning the National Championship. In 2001 he made the transition to television commentator for the IHRA racing series. His knowledge of motorsports and winning record as a two-time NHRA World Champion has propelled him to a full-time career as an in-demand television host covering various forms of racing and automotive programming.

Because Truck U focuses on trucks, Jeeps, ATVs, and UTVs, each episode showcases parts and products specifically for niche applications like diesel trucks, Jeeps, and off-road vehicles.  As award-winning influencers in the light truck and offroad aftermarket, Bruno and Matt bring authenticity and excitement to the brands integrated into each project.

 

 

Want to share your brand with truck enthusiasts?

 

IN-SHOW FEATURE

Have your product installed and discussed by our skilled hosts.

 

PROJECT INSTALL

Extended sequence featuring your product being installed on a project vehicle by show hosts.

 

TECH TIP

Demonstration of your product being used as the solution to a problem.


 

BREAK ROOM

Our expert hosts showcase your product and highlight its biggest benefits.

 

CALL TO ACTION

From in the studio… to off the grid… when the work is done, it’s time for fun.

 

PROJECT PAYOFF

Completed vehicle is put through its paces in a real-world environment.

 

TAKIN’ IT TO THE STREETS

On location in the truck universe!

Let us tell your story

Get in touch with us today to have your product featured on Truck U!