As a how-to show dedicated exclusively to trucks, 4x4s and SUVs, Truck U finds monster-truck expert Matt Steele and master mechanic Bruno Massel tackling hands-on projects from DIY maintenance on pickups and SUVs, to serious off-road performance upgrades on Jeeps and ATVs. Matt and Bruno bring humor and fun to the shop, while sharing useful how-to tips on everything from custom paint jobs to metal fabrication.

Airs weekends on , check local listings for times.

Matt Steele

Matt has been hosting motorsports events for more than 20 years — everything from local mud-bog races to Monster Jam events – in front of sold-out stadiums of 70,000 fans. In addition to hosting Truck U, Matt is a hugely successful entrepreneur and owner of Trucks Gone Wild, the worldwide leader in Mud Themed Off Road Entertainment. It’s safe to say that Matt’s entire life is, has been, and always will be all about trucks!

Bruno Massel

In his first full season on the IHRA National Tour, Bruno wheeled his six-second, 200 MPH Top Dragster within two rounds of winning the National Championship. In 2001 he made the transition to television commentator for the IHRA racing series. His knowledge of motorsports and winning record as a two-time NHRA World Champion has propelled him to a full-time career as an in-demand television host covering various forms of racing and automotive programming.

Because Truck U focuses on trucks, Jeeps, ATVs, and UTVs, each episode showcases parts and products specifically for niche applications like diesel trucks, Jeeps, and off-road vehicles.  As award-winning influencers in the light truck and offroad aftermarket, Bruno and Matt bring authenticity and excitement to the brands integrated into each project.

Want to share your brand with truck enthusiasts?

Feature Examples


Have your product installed and discussed by our skilled hosts.


Extended sequence featuring your product being installed on a project vehicle by show hosts. 


A customized branded feature with logo and voiceover narration in which your product is positioned as the solution to a real-world problem.



Our expert hosts showcase your product and highlight its biggest benefits. 


From in the studio… to off the grid… when the work is done, it’s time for fun. 



Completed vehicle is put through it’s paces in a real-world environment. 


On location in the truck universe!

Let us tell your story

Get in touch with us today to have your product featured on Truck U!