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3 On-Location Episodes Shot on the Trail

Premieres on MotorTrendTV

Streaming on-demand on Discovery+ and MAX

This thrilling, multi-part adventure dives into the ultimate off-road experience, featuring a mix of rugged offroad Jeeps and versatile chase trucks. We’ll explore some of the toughest trails in the country, providing organic opportunities to highlight how your product excels in the harshest conditions on the trail, offering unparalleled performance in this real-world, rugged environment.

3 On-Location Episodes Shot on the Trail

Premieres on MotorTrendTV

Streaming on-demand on Discovery+ and MAX

This thrilling, multi-part adventure dives into the ultimate off road experience, featuring a mix of rugged off road Jeeps and versatile chase trucks. We’ll explore some of the toughest trails in the country, providing organic opportunities to highlight how your product excels in the harshest conditions on the trail, offering unparalleled performance in this real-world, rugged environment.

INVITE-ONLY EVENT FOR OFF ROAD INDUSTRY

Show off YOUR PRODUCT IN ACTION on the ride with category exclusivity!

  • Your product will be featured in a segment hosted by Ian Johnson in one of the Build for Off Road Adventure Ride episodes
  • Brand exposures and product mentions will be included in all Adventure Ride episodes
  • Sponsorship provides category exclusivity across all Adventure Ride episodes, airing on MotorTrendTV and streaming on Max and Discovery+

"Join The Ride" Option

Bring YOUR vehicle and spokesperson!

  • Your brand uniquely represented in all 3 episodes of the Build for Off Road Adventure Ride
  • Additional social media video content showing your vehicle on the ride
  • Unique opportunity for you to create content for your social media marketing in a compelling event environment

Showcase Your Brand in the Wild!

The ultimate opportunity to show what your product can handle!

  • Show millions of viewers how your brand/product performs in a real-world, offroad environment
  • REAL-TIME brand exposure from the trail, as Ian and our social team post daily updates during the adventure
  • Millions of social impressions, video views, and clicks via the Build for Off Road social media channels around the premiere

INVITE-ONLY EVENT FOR OFF ROAD INDUSTRY

Show off YOUR PRODUCT IN ACTION on the ride with category exclusivity!

  • Your product will be featured in a segment hosted by Ian Johnson in one of the Build for Off Road Adventure Ride episodes
  • Brand exposures and product mentions will be included in all Adventure Ride episodes
  • Sponsorship provides category exclusivity across all Adventure Ride episodes, airing on MotorTrendTV and streaming on Max and Discovery+

"Join The Ride" Option

Bring YOUR vehicle and spokesperson!

  • Your brand uniquely represented in all 3 episodes of the Build for Off Road Adventure Ride
  • Additional social media video content showing your vehicle on the ride
  • Unique opportunity for you to create content for your social media marketing in a compelling event environment

Showcase Your Brand in the Wild!

The ultimate opportunity to show what your product can handle!

  • Show millions of viewers how your brand/product performs in a real-world, offroad environment
  • REAL-TIME brand exposure from the trail, as Ian and our social team post daily updates during the adventure
  • Millions of social impressions, video views, and clicks via the Build for Off Road social media channels around the premiere

CAN YOU SEE YOUR BRAND AS

PART OF THE ADVENTURE?

Watch some examples below:

Our Network & Social Media Partners

Connecting you with highly engaged automotive enthusiasts

 

Want Ian to feature your brand on one of his projects?

See what we have lined up for the 2025 production season so far, and learn how your brand can get in on the action!

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