3 On-Location Episodes Shot on the Trail
Premieres on MotorTrendTV
Streaming on-demand on Discovery+ and MAX
This thrilling, multi-part adventure dives into the ultimate off-road experience, featuring a mix of rugged Jeeps and versatile chase trucks. We’ll explore some of the country’s toughest trails, providing organic opportunities to highlight how your product excels in the harshest conditions and offers unparalleled performance in this real-world, rugged environment.
3 On-Location Episodes Shot on the Trail
Premieres on MotorTrendTV
Streaming on-demand on Discovery+ and MAX
This thrilling, multi-part adventure dives into the ultimate off road experience, featuring a mix of rugged Jeeps and versatile chase trucks. We’ll explore some of the country’s toughest trails, providing organic opportunities to highlight how your product excels in the harshest conditions and offers unparalleled performance in this real-world, rugged environment.
Behind the Ride
Get the latest updates on the Adventure Ride!
Willie’s ’83 CJ7 – An Underdog’s Tale
If you're a fan of classic iron, DIY builds, and conquering tough terrain without breaking the bank, you're gonna love the story behind this truly unique off-road rig owned by Two Guys Garage host Willie B.
Production Dates:
September 22-26, 2025
Adventure Ride Details:
Ian Johnson will be leading a group of Build for Off Road friends and sponsors on an epic ride, taking on some of the most extreme off-road terrains in the country. And thanks to Key Sponsor AMSOIL, Ian is thrilled to have Off-Road Hall of Famer and King of the Hammers (KOH) Champion Brad Lovell join the ride.
The adventure kicks off in California at the legendary off-road destination of Big Bear, before heading to Johnson Valley—home of the King of the Hammers race, where only the toughest vehicles survive.
From there, the crew pushes through to Kingman, Arizona, for a stunning change of scenery and a peek into the past, following the mining trails and historic haunts of a time gone by.
The journey concludes in Las Vegas, just in time for the 2025 SEMA Show, where the off-road industry’s best gather to showcase cutting-edge technology and performance.
Featured Sponsors
INVITE-ONLY EVENT FOR OFF ROAD INDUSTRY
Show off YOUR PRODUCT IN ACTION on the ride with category exclusivity!
- Your product will be featured in a segment hosted by Ian Johnson in one of the Build for Off Road Adventure Ride episodes
- Brand exposures and product mentions will be included in all Adventure Ride episodes
- Sponsorship provides category exclusivity across all Adventure Ride episodes, airing on MotorTrendTV and streaming on Max and Discovery+
"Join The Ride" Option
Bring YOUR vehicle and spokesperson!
Participants will travel in on September 21 and travel out on September 27
- Your brand uniquely represented in all 3 episodes of the Build for Off Road Adventure Ride
- Additional social media video content showing your vehicle on the ride
- Unique opportunity for you to create content for your social media marketing in a compelling event environment
Showcase Your Brand in the Wild!
The ultimate opportunity to show what your product can handle!
- Show millions of viewers how your brand/product performs in a real-world, offroad environment
- REAL-TIME brand exposure from the trail, as Ian and our social team post daily updates during the adventure
- Millions of social impressions, video views, and clicks via the Build for Off Road social media channels around the premiere
INVITE-ONLY EVENT FOR OFF ROAD INDUSTRY
Show off YOUR PRODUCT IN ACTION on the ride with category exclusivity!
- Your product will be featured in a segment hosted by Ian Johnson in one of the Build for Off Road Adventure Ride episodes
- Brand exposures and product mentions will be included in all Adventure Ride episodes
- Sponsorship provides category exclusivity across all Adventure Ride episodes, airing on MotorTrendTV and streaming on Max and Discovery+
"Join The Ride" Option
Bring YOUR vehicle and spokesperson!
Participants will travel in on September 21 and travel out on September 27
- Your brand uniquely represented in all 3 episodes of the Build for Off Road Adventure Ride
- Additional social media video content showing your vehicle on the ride
- Unique opportunity for you to create content for your social media marketing in a compelling event environment
Showcase Your Brand in the Wild!
The ultimate opportunity to show what your product can handle!
- Show millions of viewers how your brand/product performs in a real-world, offroad environment
- REAL-TIME brand exposure from the trail, as Ian and our social team post daily updates during the adventure
- Millions of social impressions, video views, and clicks via the Build for Off Road social media channels around the premiere
CAN YOU SEE YOUR BRAND AS
PART OF THE ADVENTURE?
Watch some examples below:
Our Network & Social Media Partners
Connecting you with highly engaged automotive enthusiasts
Want Ian to feature your brand on one of his projects?
See what we have lined up for the 2025 production season so far, and learn how your brand can get in on the action!
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