It’s a brand-new series, although it may look somewhat familiar!

Build for Off Road – a new off-road automotive series from Brenton Productions starring expert builder Ian Johnson, premieres on MotorTrendTV this weekend, and will be available to stream on Discovery+ and MAX.

Build for Off Road continues where Ian’s previous MotorTrendTV series, FourWheeler, left off: focusing on purpose-built vehicle projects with the extreme off-roader in mind, from slow-moving rock crawlers to high-horsepower hill-climbers and everything in between. Each episode will lean into Ian’s expertise in building and fabricating, with tips and inspiration for DIYers creating their own off-road rigs in their home garages.

But that’s where the similarities end. Build for Off Road will expand beyond the TV screen by including digital and social media platforms that provide brands with opportunities to feature and promote their appearance in episodes of the TV series.

“The future of Brenton Productions is taking a mixed-media approach to branded content that includes the powerful reach and awareness of linear TV, the growth and accessibility of streaming TV, digital content that meets our audience in the places where they’re searching for information, and engaging social media content that we can optimize to meet specific goals,” says Chuck McGonagle, President of Brenton Productions, Inc. “All of these are available to brands with our new series, Build for Off Road.”

To learn more about Build for Off Road, click here.