Brand Integration – A Proven Commodity:
For more than 30 years, expert marketing consultants such as Nielsen and Joyce Julius have worked with their clients to measure the value of brand integrations and product placement, using “grading” methodologies based on factors such as…
• Size: How big was the product during the exposure?
• Location: Was it centered on the screen?
• Frequency: How many times will it be seen?
• Duration: How long was the exposure?
• Clutter: How many other products were visible?
• Verbal: Features and Benefits or just a logo? Our Tech Tips deliver high grades versus all of these criteria by making your products the hero of the story!