As a how-to show dedicated exclusively to trucks, 4x4s and SUVs, Truck U finds monster-truck expert Matt Steele and master mechanic Bruno Massel tackling hands-on projects from DIY maintenance on pickups and SUVs, to serious off-road performance upgrades on Jeeps and ATVs. Matt and Bruno bring humor and fun to the shop, while sharing useful how-to tips on everything from custom paint jobs to metal fabrication.
Airs weekends on 
, check local listings for times.
Truck U is Celebrating 20 Years in 2024!
We’re making plans for the 20th season of Truck U to be a special event, with opportunities to look back on how both the aftermarket and automotive media have changed in the past 20 years and celebrate how far we’ve come together.
Throwback Moments
In each episode of our 20th season, we will present one highlight (60-90 seconds each) of a memorable “Throwback Moment” from 20 years of Truck U episodes. And your brand can be part of the story!
20th Anniversary Project
Over the course of Truck U’s 20th season, Bruno and Matt will build this Chevy Colorado into the ultimate parts-getting, fun-having mini pickup truck that pays homage to the duo’s time together.
Meet the Hosts
Matt Steele
Known for his fun-loving approach to all things automotive, Matt’s career has always been about bringing trucks and people together to create unforgettable experiences. Matt has hosted motorsports events for more than 20 years – including everything from local mud-bog races to Monster Jam events in front of sold-out stadiums of 70,000 fans. In addition to hosting Truck U since its premiere in 2004, Matt is a hugely successful entrepreneur and owner of Trucks Gone Wild, the worldwide leader in mud-themed off-road entertainment.
Bruno Massel
In his first full season on the IHRA National Tour, Bruno wheeled his six-second, 200 MPH Top Dragster within two rounds of winning the National Championship. In 2023 Bruno became the first-ever four-time NHRA World Champion. His knowledge of motorsports and winning record has propelled him to a full-time career as an in-demand television host covering various forms of racing and automotive programming, including hosting Truck U and Garage Squad, and appearing as an analyst for the NHRA on FOX.
Because Truck U focuses on trucks, Jeeps, ATVs, and UTVs, each episode showcases parts and products specifically for niche applications like diesel trucks, Jeeps, and off-road vehicles. As award-winning influencers in the light truck and offroad aftermarket, Bruno and Matt bring authenticity and excitement to the brands integrated into each project.
Want to share your brand with truck enthusiasts?
WHAT IS AN INTEGRATION FEATURE?
WHAT IS A TECH TIP FEATURE?
WHAT IS A BREAK ROOM FEATURE?
CALL TO ACTION
From in the studio… to off the grid… when the work is done, it’s time for fun.
PROJECT PAYOFF
Completed vehicle is put through it’s paces in a real-world environment.
TAKIN’ IT TO THE STREETS
On location in the truck universe!
Let us tell your story
Get in touch with us today to have your product featured on Truck U!
