Creating a truly successful social media presence for your brand goes beyond just posting promotional content. Your social media channels should be vibrant hubs for fostering conversations with potential customers and loyal fans.

High-engagement content builds trust and credibility.

• When your audience actively interacts with your posts and you respond to their comments and concerns, they see you as a reliable and authentic brand.

Engagement fuels discovery.

• When users share and comment on your content, it expands your reach, introducing your brand and products to new audiences.
• Social media algorithms favor engaging content, further increasing visibility.

Engagement drives action.

• By nurturing relationships through meaningful interactions, you guide potential customers seamlessly toward desired actions, such as visiting your website or making a purchase.

Focusing on your engagement rate is a smart strategy for building social media channels with tangible impact.

What does a high engagement rate mean?

• High engagement means the audience is connecting with the content through likes, comments, shares, clicks, and other interactions.
• High engagement tells us that the content resonates with the audience; it’s relatable, memorable, and helpful.
• A highly engaged audience is more likely to take the next step to learn about or purchase a brand or product that’s featured in the content.
• Here’s how engagement rates are calculated.

Creating and posting highly engaging content can sound daunting and time-consuming, but with an effective content creation partner, it doesn’t have to be!

Brenton’s social media content highly engages audiences, consistently delivering over 3 times the average automotive industry engagement rate.

• The average engagement rate for Auto/Vehicle content is about 2% (2.35% on Instagram, 2.02% on TikTok, 0.25% on Facebook, according to a Sprout Social report)
• Brenton’s social media content typically sees engagement rates of 6% across Instagram, TikTok, and Facebook.

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What other social media metrics are important?

If you’re investing in social media at any level, you need to know which metrics are meaningful to you, based on your brand’s goals – then create a content strategy that serves those metrics.

Here are 4 social media metrics that can help you reach your branded content goals.