BRENTON BLOG
Brenton Productions Names Chris Crean Senior Vice President of Sales and Marketing
Mooresville, N.C. October 29, 2019 – Brenton Productions earlier this year welcomed Chris Crean as Senior Vice President of Sales and Marketing. Crean has been driving Brenton’s content partner...
Frank McGonagle, Automotive Industry Marketer and Brenton Productions Founder, Passes Away
Providence, RI - Francis (Frank) McGonagle, age 88, author, automotive industry marketer, and television producer; died peacefully on October 13, 2019, surrounded by his loving family at his home in...
Should I Shift My TV Advertising Spending to Digital?
This is a question many marketers are considering. After all, the readily-available Return on Investment (ROI) metrics and apparent lower cost of digital advertising can lead you to believe that it’s a...
Be the Expert Your Customer is Searching For: How Education-Based Content Can Help You Reach Customers in the Online Era
With a wealth of knowledge available online via forums, product reviews, and unboxing and installation videos, chances are high that your customers have been making the most of living in the Information...
Four Strategies Smart Companies Use to Get the Most Out of Product Integration (Part 3)
Smart marketers, whether they are first-timers or veterans of the TV scene, get the most out of their investment in a product integration by building a collaborative relationship with their production...
Four Strategies Smart Companies Use to Get the Most Out of Product Integration (Part 2)
Smart marketers, whether they are first-timers or veterans of the TV scene, get the most out of their investment in a product integration by building a collaborative relationship with their production...
Four Strategies Smart Companies Use to Get the Most Out of Product Integration (Part 1)
Making the commitment to spend some (or all) of your advertising budget on a television product integration can sometimes feel like a gamble. This is especially true for companies who have never done TV...
As Truck U Turns 15, Hosts Matt Steele and Bruno Massel Look Back
What do MADtv, ER, and Truck U all have in common? While Truck U is responsible for plenty of laughs and more than one behind-the-scenes trip to the emergency room, the real common thread is that all...
Hot Shot’s Secret and Brenton Productions: A Formula for Success
Lubrication Specialties, Inc. founder and president Chris Gabrelcik takes a scientist’s approach to his business. He wants to make sure people understand how his products work, and why he so strongly...
