How-To

How To Part 1 – Preventative Maintenance

Part 1: Preventative Maintenance: It’s free … and goes a long way. By Arthur Irwin   Spending 20 minutes a month checking a few things on your car will help you from being stranded some day or night with the car broken down. Start a maintenance record for all the...

High-performance Living

Are you a high-performance engine?  Do you run at top speed most of your day? If this is the case, then just like a high-performance engine, you need more tune-ups than the average daily driver. A tune-up that I consider top-notch, a tune-up that will keep your engine...

Consider All Metrics

CONSIDER ALL METRICS WHEN WEIGHING TELEVISON ADVERTISING   There are so many claims today on how the use of video based advertising is going to make your product a star. In some cases, that claim is very true, at least to the sense that for a reasonable...