by | Feb 29, 2016 | Kristen Sigmon, marketing, social media
I see and hear this phrase all the time “Follow us on Facebook”. The local morning radio show speaks the words “Follow us on Facebook”. At the end of the nightly news, the anchor reaches out to the viewers with the words “Follow us on Facebook”. At the bottom of...
by | Dec 2, 2015 | Advertising, marketing, Shelly Bean
The holiday season is upon us, and for many that leads to a list of questions. How do we send well wishes to the people in our business network? Who gets a card? What does it say? Is it snail mail or electronic? How can you make sure you aren’t adding to the noise? ...
by | Oct 8, 2015 | Advertising, Andrea Nicholson, marketing, Television
Brand Identity, Brand Awareness and Exposure… these buzz words seem to be losing their power. Why is that? Are we losing sight of their value? Stick with me through this; it will make sense in the end. It all starts with exposure, correct? You can’t...
by | Sep 28, 2015 | Advertising, marketing, Shelly Bean, Television
What brand does your favorite television star use? I’m going to show my age here, but one of my most prominent memories of television as a child was everyone gathering in the living room on Sunday evening to watch “Mutual of Omaha’s The Wild Kingdom.” I have fond...
by | Sep 22, 2015 | Advertising, Jim Cozzie, marketing, Television
I am perplexed more and more each year at this point in time. Brenton Account Managers are deep into discussions with clients and agencies planning the execution of branding and new product rollouts. Yet, even in the light of all of this good work , a growing number...
by | Sep 1, 2015 | Advertising, marketing, Martha Doyle, Television
Television shows live and die by the number of viewers they attract… or do they? Viewer numbers are essential, but even more important today is “who” is watching. It’s advertisers who fund the cost of television programming by running commercials and...
