marketing

Follow us!

  I see and hear this phrase all the time “Follow us on Facebook”. The local morning radio show speaks the words “Follow us on Facebook”. At the end of the nightly news, the anchor reaches out to the viewers with the words “Follow us on Facebook”. At the bottom of...

TV Advertising By The Numbers

Television shows live and die by the number of viewers they attract… or do they? Viewer numbers are essential, but even more important today is “who” is watching. It’s advertisers who fund the cost of television programming by running commercials and...