by | Nov 24, 2015 | Andrea Nicholson, Television
Some of my favorite shows to watch on TV are sports documentary type stories. Many are told by talented storytellers that are able to cut through the common sports themes and uncover at their core lie the most intriguing human-interest stories. One series that does...
by | Nov 3, 2015 | Advertising, Andrea Nicholson, Television
Cord Cutting: This is the “dooms day” term haunting the TV industry and more specifically the Television Advertising industry. It is used to describe the act of households abandoning traditional cable & paid TV service for various streaming and digital content...
by | Oct 23, 2015 | Advertising, Martha Doyle, Television
All television productions are not alike. In the world of manufacturing there are different levels of quality, and so it is with television. There are many factors that determine quality- key is the expertise of the production team. Are they accomplished...
by | Oct 8, 2015 | Advertising, Andrea Nicholson, marketing, Television
Brand Identity, Brand Awareness and Exposure… these buzz words seem to be losing their power. Why is that? Are we losing sight of their value? Stick with me through this; it will make sense in the end. It all starts with exposure, correct? You can’t...
by | Sep 28, 2015 | Advertising, marketing, Shelly Bean, Television
What brand does your favorite television star use? I’m going to show my age here, but one of my most prominent memories of television as a child was everyone gathering in the living room on Sunday evening to watch “Mutual of Omaha’s The Wild Kingdom.” I have fond...
by | Sep 22, 2015 | Advertising, Jim Cozzie, marketing, Television
I am perplexed more and more each year at this point in time. Brenton Account Managers are deep into discussions with clients and agencies planning the execution of branding and new product rollouts. Yet, even in the light of all of this good work , a growing number...
