The Joy and Possibility of Storytelling
What does January look like at your company? Here at Brenton Productions, it’s about kicking off production on brand new seasons of our five long-running automotive how-to shows – even as we wrap up business from the previous year. It can be easy to catapult into the new year without taking a moment to catch our breath and reflect on what we’re about to do.
This month, we’ve been reminding ourselves that when it comes to branded content in our TV series, our job isn’t just to create opportunities for our brand partners; it’s to help them unlock the potential for powerful storytelling that will resonate with our audience of automotive professionals, DIY-ers, and enthusiasts.
To borrow from Seth Godin, “Human beings aren’t information processing machines … Instead, we find joy and possibility in stories.”
We’re excited to tell new stories this year, and we aim to provide our partners with an excellent, collaborative experience as we help them tell it.