by Brenton Productions | Aug 18, 2020 | Advertising, How-To, Marketing, Television
What Apple’s “WFH” can teach us about branded content TweetSharePinShare189189 Shares Apple’s “The Underdogs” digital short, released in 2019, was a fun and engaging way to show consumers what Apple’s products and integrations could do in...
by Brenton Productions | May 19, 2020 | Advertising, Marketing, Television
All Pay-for-Play is Not Created Equal: Product Placement vs. Integration Bob Ecker / VP of New Media and Executive Producer, Brenton Productions TweetSharePinShare189189 Shares We’ve all seen it. The carefully placed box of cereal on our favorite comedy about nothing....
by Brenton Productions | Sep 17, 2019 | Advertising, Events, Marketing, Television
Should I Shift My TV Advertising Spending to Digital? TweetSharePinShare0 Shares This is a question many marketers are considering. After all, the readily-available Return on Investment (ROI) metrics and apparent lower cost of digital advertising can lead you to...
by Brenton Productions | Aug 21, 2019 | Advertising, Marketing, Television
Be the Expert Your Customer is Searching For: How Education-Based Content Can Help You Reach Customers in the Online Era TweetSharePinShare0 Shares With a wealth of knowledge available online via forums, product reviews, and unboxing and installation videos, chances...
by Brenton Productions | Jul 9, 2019 | Advertising, Marketing, Television
Four Strategies Smart Companies Use to Get the Most Out of Product Integration (Part 3) TweetSharePinShare0 Shares Smart marketers, whether they are first-timers or veterans of the TV scene, get the most out of their investment in a product integration by building a...
by Brenton Productions | Jun 27, 2019 | Advertising, Marketing, Television
Four Strategies Smart Companies Use to Get the Most Out of Product Integration (Part 2) TweetSharePinShare0 Shares Smart marketers, whether they are first-timers or veterans of the TV scene, get the most out of their investment in a product integration by building a...
