by Brenton Productions | May 19, 2020 | Advertising, Marketing, Television
All Pay-for-Play is Not Created Equal: Product Placement vs. Integration Bob Ecker / VP of New Media and Executive Producer, Brenton Productions TweetSharePinShare189189 Shares We’ve all seen it. The carefully placed box of cereal on our favorite comedy about nothing....
by Brenton Productions | Sep 17, 2019 | Advertising, Events, Marketing, Television
Should I Shift My TV Advertising Spending to Digital? TweetSharePinShare0 Shares This is a question many marketers are considering. After all, the readily-available Return on Investment (ROI) metrics and apparent lower cost of digital advertising can lead you to...
by Brenton Productions | Aug 21, 2019 | Advertising, Marketing, Television
Be the Expert Your Customer is Searching For: How Education-Based Content Can Help You Reach Customers in the Online Era TweetSharePinShare0 Shares With a wealth of knowledge available online via forums, product reviews, and unboxing and installation videos, chances...
by Brenton Productions | Jul 9, 2019 | Advertising, Marketing, Television
Four Strategies Smart Companies Use to Get the Most Out of Product Integration (Part 3) TweetSharePinShare0 Shares Smart marketers, whether they are first-timers or veterans of the TV scene, get the most out of their investment in a product integration by building a...
by Brenton Productions | Jun 27, 2019 | Advertising, Marketing, Television
Four Strategies Smart Companies Use to Get the Most Out of Product Integration (Part 2) TweetSharePinShare0 Shares Smart marketers, whether they are first-timers or veterans of the TV scene, get the most out of their investment in a product integration by building a...
by Brenton Productions | Jun 18, 2019 | Advertising, Marketing, Television
Four Strategies Smart Companies Use to Get the Most Out of Product Integration (Part 1) TweetSharePinShare0 Shares Making the commitment to spend some (or all) of your advertising budget on a television product integration can sometimes feel like a gamble. This is...
